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SemChat vs Haloscan: which one fits your site?

SemChat vs Haloscan, the short answer: both come from the same French company, ARCHI301, and SemChat uses Haloscan's data in France. But Haloscan's data covers the French market only. If your site targets the US or another country, Haloscan isn't built for it; SemChat uses other data providers outside France. Haloscan is a data tool from €59 a month before tax; SemChat is an assistant you talk to, from €20 a month, with a €0 Free plan.

By Jérémy Santos Updated on 30 October 2026

Verdict

SemChat and Haloscan aren't really rivals: same company (ARCHI301), same keyword data in France. Haloscan suits people who want to work the raw data of the French market themselves: keyword and site explorers, exports, daily rank tracking and an API from €59 a month before tax. SemChat suits people who want an answer without learning a dashboard: one sentence, and a priority action plan. I tested it on 29 October 2026, on a real site: about 3 minutes, but that one audit used up the Free plan's monthly quota. Your market is France and you read SEO metrics: Haloscan. Your site targets the US or you just want to know what to fix: SemChat.

Choose Haloscan if

  • Your market is France and you want to explore its keywords and websites yourself, up to 3,000 entries at once.
  • You want to track your Google rankings every day: 800 keywords and 5 projects from the Starter plan (pricing page read on 29 October 2026).
  • You want to plug the data into your own tools: the API is included at no extra cost from Starter, €59 a month before tax.

Choose SemChat if

  • Your site targets the US or another country: Haloscan says its data is specialised in the French market.
  • You're not an SEO pro and want to ask in plain words, then leave with a priority action plan.
  • You want to connect Search Console, Google Analytics 4, WordPress or Webflow: these connectors aren't mentioned on Haloscan's site.

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SemChat vs Haloscan

Feature Haloscan SemChat
Starting price €0 (Free) €0 (Free)
Chat interface Not verified Yes
Action plan Not verified Yes
Site audit Not verified Yes
Keyword research Yes Yes
Competitor analysis Yes Yes
Backlinks Not verified Yes
Rank tracking Yes Not verified
Writing help Not verified Yes
Topic clusters Not verified Yes
Local SEO Not verified Yes
Visibility in AI search Not verified Not verified
Reports and exports Yes Yes
Multiple users Yes Yes
Public API Yes Yes
MCP server for AI agents Not verified Not verified
Connects to other MCP servers Not verified Yes
Browser extension Yes Not verified
Expired domains Yes Not verified
Google Search Console Not verified Yes
Google Analytics 4 Not verified Yes
Bing Webmaster Tools Not verified Yes
Yandex Metrica Not verified Yes
WordPress Not verified Yes
Webflow Not verified Yes
Shopify Not verified Not verified
Wix Not verified Not verified
Slack Not verified Yes
Notion Not verified Yes
Looker Studio Not verified Not verified
MCP Not verified Yes

Facts checked on 29 October 2026 on the official websites.

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SemChat vs Haloscan is an odd head-to-head: both tools come from the same house. To choose, ask yourself two things. Where is your market? And do you want to dig through data tables yourself, or ask a question and get an action plan back?

Below are the facts read on 29 October 2026, on both official sites, plus my own test of SemChat on a real site. Both links on this page are affiliate links: the site earns a commission, at no extra cost to you.

Same company: what that means for you

SemChat’s terms and Haloscan’s legal notice name the same company, ARCHI301, based in Nice, France, with the same registration number (both read on 29 October 2026). Adrian Delmarre, who writes on behalf of Haloscan, confirmed it in an e-mail on 29 October 2026: in France, SemChat uses Haloscan’s data. He describes SemChat as an online version of Haloscan’s MCP server, with nothing to install.

In practice, when SemChat shows rankings in France, they come from the same database. During my audit on 29 October 2026, the detailed rankings table for my site had 89 rows.

SemChat vs Haloscan: table of a site's rankings in France shown by SemChat during an audit
A site’s rankings in France shown by SemChat. Screenshot from Jérémy Santos’s account, 29 October 2026 (French interface).

The key difference: Haloscan’s data covers France only

Haloscan says it plainly in its FAQ: “Pour le moment, nos données sont spécialisées sur le marché français” (for now, our data is specialised in the French market). Its English home page calls it “the most complete API on the French market” (read on 30 October 2026).

SemChat isn’t centered on France. Outside France, it uses a mix of keyword data providers it doesn’t name (e-mail from Adrian Delmarre, 29 October 2026). So for a US site, SemChat’s numbers are not Haloscan’s numbers. Keep that in mind when you read them.

Choose Haloscan if your market is France and you like digging

Haloscan is a data tool, built for people who read SEO metrics. Its site mentions no chat assistant and no action plan.

Haloscan English home page presenting its keyword and site analysis tool
Haloscan’s home page in English. Screenshot of haloscan.com/en, 30 October 2026.

Keyword research on the French market

Its Keyword Explorer gives each keyword its search volume, difficulty, cost per click, search intent and the elements of the results page. You can run 3,000 keywords at once. It tracks 31 Google results features, including the AI overview.

Your competitors’ sites, taken apart

Its Site Explorer shows a site’s keywords, rankings, traffic and best pages, plus the keywords you share with it. Competitor analysis starts on the Starter plan. Backlink analysis was marked “Sortie prochainement” (coming soon) on the home page on 29 October 2026.

An API for your own tools

The API comes at no extra cost from Starter; the Free plan doesn’t include it. Haloscan also offers a free Chrome and Firefox extension, and daily Google rank tracking: 800 keywords from Starter, 5,000 on Guru.

Choose SemChat if you want an answer, not a table

Plain questions in, an action plan out

On 29 October 2026, I typed one sentence in French: “Fais un audit SEO de mon site plugkit-avis.com et donne-moi un plan d’action clair, par priorité.” (Run an SEO audit of my site plugkit-avis.com and give me a clear action plan, by priority.) SemChat picked its method by itself, ran its tools, and returned 8 indicators, a 5-point diagnosis and 3 actions for the week, in about 3 minutes.

Priority action plan written by SemChat after a single request typed in French
The priority action plan SemChat returned after one sentence. Screenshot from Jérémy Santos’s account, 29 October 2026 (French interface).

Your Search Console, Analytics and site connected

SemChat offers 8 connectors: Google Search Console, Google Analytics 4, Bing Webmaster Tools, Yandex Metrica, WordPress, Webflow, Slack and Notion, plus a custom MCP connector. Haloscan’s pages don’t mention such connectors. With Search Console connected, SemChat gave me my real clicks: 8 clicks and 533 impressions over three months, the same figures I found in Search Console.

A site that targets the US or other countries

This is where SemChat makes more sense of the two. Haloscan’s data stops at France. SemChat works with other countries, using data providers it doesn’t name. Ask it where a number comes from, as I did in my tests, before you build a plan on it.

What one sentence produced on a real site

I checked two findings by hand. My contact page was indeed missing. The duplicate titles were real, but between two language versions declared to Google: a useful flag, in a slightly alarming tone. The full step-by-step is in the SemChat tutorial, and my SemChat review tells the whole test, limits included.

SemChat vs Haloscan: the table of facts, checked 29 October 2026

The table sums up both tools’ fact sheets. When a feature isn’t mentioned on an official site, I say exactly that: it doesn’t mean the feature doesn’t exist.

Criterion SemChat Haloscan
Company ARCHI301, Nice, France ARCHI301, Nice, France
How you work Conversation, action plan Data tables, exports
Free plan €0, every feature, light usage €0, 50 keyword and 25 site searches a month
First paid plan Starter, €20 a month Starter, €59 a month before tax
Keyword data Haloscan in France, other providers elsewhere French market only
API API tab in the app, no public documentation Included from Starter
Daily rank tracking Not mentioned on the home or pricing page 800 keywords from Starter
Search Console, Analytics connectors Yes, 8 connectors Not mentioned
MCP server No own server found Community MCP, API key required
Site languages 6 French and English

Sources: pricing pages, home pages, terms and legal notices of both tools, read on 29 October 2026, and my SemChat account on the same day.

Pricing: SemChat and Haloscan both start at €0

SemChat: from the Free plan to Pro, with 10% off for life

SemChat has four plans with the same features: Free at €0, Starter at €20 a month, Pro 5x at €100, Pro 20x at €200, with 20% off on yearly billing (pricing page read on 30 October 2026). Prices are in euros, also on the English site. The details are on our SemChat pricing page.

SemChat pricing page in English with the Free plan and three paid plans
SemChat’s pricing page in English. Screenshot of semchat.io/en/pricing, 30 October 2026.

If you subscribe within 2 weeks of signing up through our link, you get 10% off for life (e-mail from Adrian Delmarre, 29 October 2026). The conditions are on the SemChat promo code page.

Haloscan: its four plans

Haloscan also has four plans: Free at €0, Starter at €59 a month, Agency at €179, Guru at €449, and its English pricing page says “Prices excl. tax.” (read on 30 October 2026). Yearly billing gives two months free. The Free plan includes neither the API nor competitor analysis.

Haloscan pricing page in English with its Free, Starter, Agency and Guru plans
Haloscan’s pricing page in English. Screenshot of haloscan.com/en/pricing, 30 October 2026.

Haloscan publishes a code, HaloScanS, for 8% off, presented as a limited-time offer.

Using SemChat and Haloscan together

The two can live side by side if your market is France. Use SemChat to get the plan: what to fix, what to write, in which order. Use Haloscan to dig into a list in detail, export it, or track your rankings every day. Since both rely on the same French data, you won’t be comparing two different databases.

If your market is the US, that pairing doesn’t hold: Haloscan has no US data to dig into. So SemChat vs Haloscan comes back to the two questions from the top: where your customers are, and whether you want data or answers. If you’re weighing other tools too, our SemChat comparison sets SemChat next to Semrush, Ahrefs, SE Ranking and others by entry price, free plan and way of working.

Frequently asked questions

Are SemChat and Haloscan the same company?

Yes. SemChat's terms and Haloscan's legal notice name the same company, ARCHI301, in Nice, France, with the same registration number (both read on 29 October 2026). In France, SemChat uses Haloscan's data (e-mail from Adrian Delmarre, of Haloscan, 29 October 2026).

Which one should a US site pick for AI SEO?

SemChat, of the two. Haloscan's own FAQ says its data is specialised in the French market (read on 29 October 2026). SemChat isn't centered on France: outside France, it uses a mix of keyword data providers it doesn't name (same e-mail from Haloscan). Ask it where its numbers come from before you act on them.

How can AI help with SEO if you already use Haloscan?

Two ways. SemChat puts Haloscan's French data behind a chat, with nothing to install, according to Haloscan's e-mail of 29 October 2026. Or, from the Starter plan, a community MCP server lets you query Haloscan from Claude Desktop; it needs Node.js and a Haloscan API key (Haloscan blog tutorial of 8 September 2025).

How much does Haloscan cost?

Four plans, before tax: Free at €0, Starter at €59 a month, Agency at €179, Guru at €449. Yearly billing gives two months free: €590, €1,790 and €4,490 a year before tax (Haloscan pricing page, read on 29 October 2026).

Is there a Haloscan promo code?

Haloscan publishes a code, HaloScanS, for 8% off, presented as a limited-time offer (read on 29 October 2026). Keep in mind that Haloscan's data covers the French market: for a site that targets the US or the UK, SemChat is the one to test.

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